|Article number:||005 DMI Online|
Why should I earn this certification?
Planning and strategy are key to any digital marketing campaign. Earning this certification will introduce you to digital communications, and help you develop a measured and well-considered strategy and coherent plan for an organization.
Through dynamic lectures and case studies, you will gain a solid understanding of the theory and practical application of digital strategy, allowing you to implement a powerful marketing mix that sustains customer engagement and increases sales. This specialist certification will enable you to consolidate the essential skills needed to create well-measured digital strategies that convert.
What will I accomplish?
Upon successful completion of a 3-hour computer-based examination, you will be awarded an invaluable and career changing specialist certification. This will help you to stand out from the crowd as a strategy and planning specialist and will help boost and advance your career.
Certified professionals will gain the knowledge and skills needed to plan and strategize digital campaigns that engage customers and increase sales for companies of any size. An internationally recognized certified professional badge will also be available for you to promote on your LinkedIn profile.
There are nine modules in the specialist certification:
1. Introduction to Strategy and Planning
2. Traditional Communications
3. Digital Communications
4. Digital Channels
5. Social Customer Service
6. Budget & Resourcing
7. Big Data & Analytics
8. Digital Leadership
9. Strategy Formulation & Plan