|Article number:||002 DMI Online|
Why should I earn this certification?
As an in-demand digital marketing discipline, this certification will provide you with the latest techniques and tools to improve your search marketing and lead generation efforts. Through dynamic lectures and case studies, you will possess the expertise to create, manage and implement advanced search marketing strategies using AdWords, PPC, display and remarketing techniques.
What will I accomplish?
Upon successful completion of a computer-based examination, you will be awarded an invaluable and career changing specialist certification. This will help you stand out from the crowd as a search-marketing specialist. Certified professionals will gain the knowledge and skills needed to plan and implement search-marketing campaigns for companies of any size. An internationally recognized certified professional badge will also be available for you to promote on your LinkedIn profile.
There are ten modules in the program:
1. Introduction to Search Marketing
2. SEO Setup
3. SEO Content
4. SEO Workshop
5. Paid Search
6. Display Advertising
7. Video Advertising
8. Analytics Setup
9. Applied Analytics
10. Strategy & Planning